Some of the world's biggest celebrities have lost millions of Twitter followers after the company cracked down on "locked" accounts. Even Twitter CEO Jack Dorsey lost followers, but he didn't appear upset about it. Dorsey tweeted he lost 200,000 followers, followed by the waving emoji.
Ashton Kutcher, who has been an active member since the site's inception, lost 1.1 million followers.
Reportedly, Priyanka Chopra lost 354,830 followers and Deepika Padukone lost 288,298.
The microblogging site explained that it has been locking accounts when it detected sudden changes in account behaviour.More news: Liverpool's Jurgen Klopp backs Dejan Lovren after Croatia World Cup run
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Twitter shares fell 5% on Monday on concern that removing millions of fake accounts would impede user growth.
"Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate".
According to social media analytics service Socialblade, the nine biggest Twitter accounts - Katy Perry, Justin Bieber, Barack Obama, Rihanna, Taylor Swift, Lady Gaga, Ellen Degeneres, Christiano Ronaldo and YouTube - all saw drops of more than 2 million followers each. On Friday, Obama had 101 million followers, but on July 11, he had 104 million.
Twitter said it had taken the decision due to its "ongoing and global effort to build trust".
The deputy president's now has 1,968,355 followers.
Starting Thursday, Twitter has been locking fictitious accounts for bulk tweeting, posting large number of unsolicited replies, or sharing links with misleading information. The company's stock fell 9 percent on Monday, as Wall Street anxious Twitter's plan to cleanup its platform would impact its user base. "Twitter understands this may be hard for some, but it believes accuracy and transparency will make the platform a more trusted service for public conversation". They had been locked out of the platform and not sought to reactivate their accounts after at least 30 days of notification.