IHOP changes name back, says it faked IHOb for publicity

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IHOP officially reverted to its original name on Monday, roughly one month after the chain drew national attention for changing its name to IHOb to promote its new line of burgers.

The restaurant chain famed for its breakfast menu upset and entertained fans in June when it changed its name to International House of Burgers (IHOb) to promote a new hamburger menu. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The name change lit up social media.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking.

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However, IHOP's rebranding effort did not create a significant increase in the company's purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain, YouGov found. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.

Wendy's, who called out IHOP when they first announced the meaning of the "b", said they weren't surprised by the lie.

The International House of Pancakes is once more all about the flapjacks.

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