Internet speculation had the "B" representing everything from breakfast, brunch, bananas, bacon, beer, booze and even bitcoin.
The former leader in much needed hangover food has chose to enter into the burger joint business. When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries?More news: Donald Trump 'optimistic' ahead of one-on-one talks with Kim Jong
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But Wendy's didn't buy it, and trolled the pancake-turned-burger house. "But we want to convey that we are taking our burgers as seriously as our pancakes".
Others called the name change "bizarre" and "a nightmare".
It's worth noting that the company's website still lives at IHOP.com.
Until now, IHOP featured just three traditional burgers on its menu.
A banner on the restaurant chain's Twitter page shows the word "Burgers!" with a photo of seven hamburgers underneath.