Amazon Fire TV Cube puts Alexa in control of your home entertainment

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Customers who purchase and register their Fire TV Cube by July 1, will also receive a $10 credit for Prime Video. Also, because it's an Echo speaker at its core, it'll tell you the weather or let you re-order toothpaste on Amazon.

The Cube can handle 4K UHD content and offers voice control for apps including Netflix, Prime Video, Hulu, ESPN, Fox Now, Showtime, STARZ, PlayStation Vue, CBS All Access and NBC. The standard version comes with an IR extender cable, remote and an Ethernet adapter.

Unfortunately a "traditional Amazon Fire TV experience" also extends to there being no official YouTube app, which puts something of a dampener on the idea of the Fire TV Cube being the one home theatre device to rule them all.

After making a request for, let's say, the Real Housewives of NY, the Cube will respond by serving up the user's cable, satellite box or some streaming apps.

Amazon's Alexa-enabled smart speakers are the most popular on the market, having moved "tens of millions" of units over the past year according to CEO Jeff Bezos.

Amazon has finally gone official with a product that we've seen teased for quite a while.

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The new Fire TV Cube from Amazon.com extends the company's efforts to become the nerve center of your house by combining its entertainment ambitions more fully with its push into the smart home.

It's unclear if or when the device will be available globally, but Amazon is running a few different promotions alongside the Fire TV Cube's release. It's pretty great. Up to this point, however, I needed two Amazon smart devices working together to do this - an Echo ($100) and a Fire TV ($70) - but that's changing today with Amazon's newest smart device: the Fire TV Cube ($120). No more scrounging around for a remote-Alexa can find and access anything on any of your connected devices, even cable channels.

Although it's always listening, it's not always recording what you're saying.

'And, it's just the beginning.

Amazon is debuting a new Alexa-based streaming box today, but this one is a bit more capable than the rest of the company's lineup.

It's a potent little package in many ways. You can ask Alexa to turn on the TV, dim your lights, choose what to play without getting up from the couch or touching a remote.

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