Vancouver public transit system TransLink announced on Thursday that it would "pause" its current ad campaign, which features Freeman's voice promoting its Visa credit card and mobile payments on the transit system.
A series of Metro Vancouver transit announcements voiced by Morgan Freeman has been put on hold after allegations of sexual harassment emerged against the Hollywood actor.
Morgan Freeman might not actually be God, but he's the closest mouthpiece we've got.
The collaboration did not cost TransLink anything and the transit authority did not pay or hire Freeman for the voice work; the announcements are part of an ad campaign paid for by Visa Canada.
On Thursday, CNN reported eight women have accused Freeman of inappropriate behaviour, which they said happened on movie sets, at his company and in interviews.
"These are compelling and devastating allegations which are absolutely contrary to all the steps that we are taking to insure a safe work environment for the professionals in this industry", the union said in a statement. "At this point, Visa will be suspending our marketing in which the actor is featured", the statement read.More news: Suspect in custody after active shooter report at in middle school
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TransLink is pulling its planned SkyTrain and bus announcements by Morgan Freeman after multiple women told CNN that the actor had sexually harassed them.
The article makes the point that while numerous men outed by the Me Too movement - Harvey Weinstein in particular - engaged in predatory behaviour behind closed doors, the Freeman allegations spotlight another systemic problem in the entertainment industry: public harassment. I admit that I am someone who feels a need to try to make women-and men-feel appreciated and at ease around me.
The partnership might seem like a surprise, but Freeman has always been a spokesperson for Visa, which is one of the only credit cards accepted by TransLink, along with Mastercard.
On Thursday morning, actor Seth Rogen, who was born in Vancouver, tweeted he is available to take over the job.
Aside from the Going in Style actor's pulled advertisement ventures, the Screen Actors Guild is now reviewing whether necessary action needs to be taken amid Freeman's allegations since he was the ceremony's Lifetime Achievement recipient in January.
CNN says Freeman's spokesperson did not respond to several requests for comment.