Amazon Prime chooses Florida for new Whole Foods discounts

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The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.

Amazon said last month that it had more than 100 million paid Prime members worldwide.

The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too. "By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an wonderful opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price".

The following deals will be offered to Prime members in Florida stores from May 16 through May 22.

It's common for grocery stores to offer weekly savings, but in Whole Foods' case, customers won't have to sign up for a loyalty card or clip coupons from a circular - they have to join Amazon Prime to enjoy these savings.

To get the benefits, Prime members will need to download the Whole Foods app on their phone and input their Prime information.

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The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

Previous year the Seattle-based business purchased grocery giant Whole Foods in the U.S. to supercharge its efforts in the category, but it appears the Go concept is being kept separate from that investment.

The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired past year.

The extra savings are earned by Prime members who scan their Whole Foods Market app, or opt in to use their phone number, at the checkout.

Amazon had hoped to integrate Prime into all of its Whole Foods stores earlier this year, but the effort has been hindered by technical difficulties, some of which are related to the company's point of sale systems at checkout, according to an employee not authorized to speak publicly.

"That's significant", Whole Foods CEO John Mackey told Fortune.

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