It's a proposal that is winning favour among technologists. "It's not clear what Facebook is doing with that information", said Chris Calabrese, vice president for policy at the Center for Democracy & Technology, a Washington advocacy group. On Friday Facebook said it had no plans to build such a tool.
The firm was employed by the Trump campaign for the 2016 presidential election. We can also all read the fine print, especially the lawyer-speak that might as well be in Swahili.
University of Sydney Associate Professor Timothy Dwyer also believes social media users should more actively question whether the content they see is attempting to manipulate their vote.
Born in NY, the computer programmer shot to notoriety after building a social network with his buddies at Harvard University that grew to eclipse all others in the West, and in the process he has gained a reputation for a ruthlessness not uncommon among titans of industry.
"I think there is some cause for concern but rest assured that the U.S. will not allow Facebook to fail for the simple reason that Facebook is one of their success stories".
That's because the core function of Facebook - connecting people - is something that can be done elsewhere without having to pay. Until it was caught, the massive social media company seemed entirely indifferent to changing its ways. They've just said they're going to end that.
This programme would reward people with first-hand knowledge and proof of cases where a Facebook platform app collects and transfers people's data to another party to be sold, stolen or used for scams or political influence.
The data was grabbed via an app that let people take a personality quiz. "If you're Gen-Z, you really don't care".
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By the time the question was framed and Zuckerberg's response was given, it was too late to follow up and try to pin Zuckerberg down, the congressman said. And that means the consent of Facebook users is not informed. "You're not going to make a dent in that".
Facebook keeps a log of this data as a security measure to flag suspicious logins from unknown devices or locations, similar to how banks send a fraud alert when your credit card number is used in a suspicious location.
Facebook said unfamiliar advertisers might appear on the list because they might have obtained my contact information from elsewhere, compiled it into a list of people they wanted to target and uploaded that list into Facebook.
Then there are the technical challenges.
In 1973, he said: "if something is free, you're the product". "This would apply to other services beyond Facebook because, as mentioned, it is standard to how the internet works".
"Why is the advertising-based system so dominant?" The hearing of Zuckerberg's testimony exemplified that the proposed ideas from Congress on how to regulate Facebook were not efficient options for the company. "They are already having conversations about how they cannot only make sure their current systems better protect user privacy and autonomy, but how artificially intelligence systems they are using can have ethical alignment built in by design", said Ms McEvoy.
Author Nick Bilton has covered some big names in tech and recently wrote about Zuckerberg and the impending "downward spiral" of Facebook - an assertion that now looks decidedly more prophetic after this week.
Instead, his and his staff's recent conversations with Facebook employees have been business as usual - little more than routine discussions about "pulling data" to better target ads, he said.