According to the news report, Eddy Cue, Apple's senior vice president for internet software and services, revealed the new subscriber number at the South by Southwest Conference and Festivals.
Spotify utilizes all kinds of futuristic machine learning algorithms to recommend music to its listeners, but the streaming service rolled out a new feature this month that makes use of its human touch.
The company said this is its first venture in Africa. In Israel, Spotify faces competition from global streaming services such as Apple Music, Deezer, and Tidal, as well as local services offered by Israel-based cellular carriers. Amazon offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for US$7.99 per month. The Israel launch means that Spotify is now available in 62 countries.More news: Barcelona midfielder Coutinho hails Dembele after Malaga win
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The premium subscription lets users play music ad -free as well as download up to 3333 songs offline on up to three devices to listen to when they don't want to use data to stream.
"Listeners describe music in different ways, and understanding that information will help improve, extend, and confirm the information that describes music on Spotify", a Spotify spokesperson explained to Variety.
ITWeb is attending the official launch on Tuesday and will provide more details as they become available.