It turns out that the GIF's weren't pulled because Instagram and Snapchat want to make us suffer through their awful updates more than we already are.
Giphy has been disabled on Snapchat and Instagram.
The move was rightfully made after a user typed in the word "crime" and a GIF with the N-word appeared with a monkey next to it. "We have stopped our integration with HIPHY as they investigate the issue". This step has been taken after the users experienced extremely racist GIF there. It read "N****r Crime Death Counter-Keep Cranking Bonzo, the Numbers Just Keep on Climbing!" and showed a white man holding a microphone directing a gorilla turning a crank. But social media companies also somewhat rely on crowd-sourced policing of content, which means that offensive posts can get a lot of attention as users share them in expressing their outrage before they can be removed from the platform. "The Giphy community guidelines prohibit this kind of objectionable content in the first place, but since it works like a search engine that indexes the top GIFs on the web, things can slip through", added the report.
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Only teenagers over the age of 13 are allowed to hold an account with Snapchat.
This isn't Snapchat's first run-in with racist content. In 2016, it faced tremendous criticism for creating Asian yellow face. This slip-up may control Snapchat for working with reputed outside developers.
Since the GIF is available on both Instagram and Snapchat, it is Giphy that is at fault for this particular issue.
The incident is embarrassing for Instagram's parent company Facebook. Snapchat also said they are waiting for a response from the Giphy team to look into the issue and the company needs to make sure this does not happen again. It is rather a challenge for Instagram and Snapchat to find a solution to this problem on their own or will take the help of outsiders to fix this issue altogether.