The "virtual newsstand" gives readers online access to current and back issues of about 200 titles, including Rolling Stone, Vanity Fair, Vogue and Cosmopolitan, for a monthly fee of $9.99 (£7.19). Cue mentioned a new PGA Tour AR golf app for iOS which enables any large table surface to hold a virtual golf course that can be moved around using your iPhone or iPad as a lens.More news: Denied Rajya Sabha ticket, Naresh Agarwal dumps Samajwadi Party for BJP
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In 2010, Next Issue Media launched Texture with a consortium of publishers including Condé Nast, Hearst and Meredith to replicate the success of the unlimited model that's successful in other forms of media, like TV and movies.
The bridge between tech companies and journalism continues to narrow with Apple's latest purchase.
"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple executive Eddy Cue in a press release. Most notably, he addressed the company's upcoming video service and the increasing importance of augmented reality (AR) to Apple. It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News. "We don't try to sell the most smartphones in the world; we don't try to sell the most apps, we try to make the best one". Cue should know, the exec is in his 30th year with Apple and helped create the iTunes and App Stores.