Apple Looking To Acquire Digital Magazine Service Texture

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Texture, a digital magazine distributor and curator, was acquired by Apple for an undisclosed amount on Monday, March 12, 2008.

Today, Apple has announced that it is signing an agreement in an attempt to acquire the digital magazine subscription service Texture by Next Issue Media LLC.

The "virtual newsstand" gives readers online access to current and back issues of about 200 titles, including Rolling Stone, Vanity Fair, Vogue and Cosmopolitan, for a monthly fee of $9.99 (£7.19). Cue mentioned a new PGA Tour AR golf app for iOS which enables any large table surface to hold a virtual golf course that can be moved around using your iPhone or iPad as a lens.

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In 2010, Next Issue Media launched Texture with a consortium of publishers including Condé Nast, Hearst and Meredith to replicate the success of the unlimited model that's successful in other forms of media, like TV and movies.

The bridge between tech companies and journalism continues to narrow with Apple's latest purchase.

"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Apple executive Eddy Cue in a press release. Most notably, he addressed the company's upcoming video service and the increasing importance of augmented reality (AR) to Apple. It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News. "We don't try to sell the most smartphones in the world; we don't try to sell the most apps, we try to make the best one". Cue should know, the exec is in his 30th year with Apple and helped create the iTunes and App Stores.

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