Technical Look - Blue Apron Holdings, Inc. (APRN)

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The most recent bid on the stock was registered at $3.26. Shares of Blue Apron (NYSE: APRN) have surrendered more than two-thirds of their value since the gourmet meal-kit provider went public at $10 in June.

Blue Apron forecast first-quarter revenue of $190 million to $200 million, below analysts' average estimate of $220 million, although the company has in the past been conservative with its revenue estimates.

Blue Apron's revenue fell 13 percent to $187.7 million in the quarter, above an expected $185.1 million in Q4 top line. So far this year, the stock had gone down by -19.11%.

Several equities research analysts have recently issued reports on the stock. However, at the Wall Street, the shares for the company has been tagged a $5.75 price target, indicating that the shares will rally 76.38% from its current levels. (NYSE:APRN)'s stock on Tuesday traded at beginning with a price of $ 3.66 and when day-trade ended the stock finally remains unchanged to reach at $3.35. SunTrust downgraded the stock to "Hold" rating in Friday, August 11 report. Gabelli initiated coverage on shares of Blue Apron in a research note on Friday, February 2nd. Stifel Nicolaus reiterated a "hold" rating and set a $6.00 target price on shares of Blue Apron in a report on Friday, November 3rd. Zacks Investment Research downgraded shares of Blue Apron from a hold rating to a sell rating in a research report on Tuesday, October 17th. Of the 16 analysts surveyed by Reuters that track APRN 11 of them rate its stock a hold. The other 15 are split, though not evenly, between analysts who think you should buy its stock versus those who think you should sell it.

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Blue Apron has had a rocky first eight months of trading. The stock was purchased at an average cost of $3.89 per share, for a total transaction of $97,250.00. Westpac Banking Corp now owns 576,324 shares of the company's stock valued at $2,323,000 after purchasing an additional 363,044 shares during the period. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The shares were acquired at an average price of $3.93 per share, with a total value of $707,400.00. The disclosure for this purchase can be found here. Over the last ninety days, insiders bought 245,000 shares of company stock valued at $959,450 and sold 361,895 shares valued at $1,103,691. Royal Bank of Canada acquired a new position in Blue Apron during the second quarter worth approximately $141,000.

The collective rating of 2.8 for Blue Apron Holdings, Inc. That pace of net churn comes after the firm spent an (admittedly reduced from year-ago tallies) $25 million on marketing in the quarter.

Blue Apron said it was launching a new national brand campaign in the final week of December, which it credited to the improvements at Linden. Last trading transaction put the stock price at $3.35. If you are accessing this news story on another site, it was illegally copied and republished in violation of US & worldwide copyright & trademark legislation. If you are accessing this article on another publication, it was illegally stolen and reposted in violation of US and global trademark and copyright laws. News & Ratings Via Email - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Blue Apron Holdings, Inc. with MarketBeat.com's FREE daily email newsletter.

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