Snapchat, which is popular with teens and millennials, previously featured content from friends, publishers and celebrities on one page.
A Snap spokesperson told CNBC that "updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in".
However, thousands of Snapchat users say that the new layout is hard to use.
The company rolled out a fundamental overhaul of its app last month that aimed to separate the "social from the media".
Evan Spiegel, Snapchat's founder in a blog post wrote that fake news being propagated was on the increase and separating the two was an effort to combat that trend.
Its update has been met with thousands of complaints, with many saying the app is now too hard to use.
A growing number of brands have been using Snapchat's Stories to produce creative content for fans, but have been frustrated with the lack of information about their content.More news: Warren Buffett's Berkshire Hathaway Raises Stake in Apple by 23.3 Percent
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The update now sees users swipe left to see content and interactions with friends, and swipe right to see news and other public content.
Some users have followed a six-step procedure, which involves turning off automatic updates and reinstalling the app in order to get the "old" style Snapchat back.
Kylie Jenner asked her Twitter followers what they thought of the changes, and then agreed with a follower who replied that they hated it.
Until now, top creators could only to see the same data and insights for their posts that we all did: how many people view our Stories while they are still live.
Midha said, however, that he didn't think it likely Snapchat would reverse course.
"It doesn't surprise me that so many people have signed it", he said.