Google Chrome will now block annoying ads

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Rather, Google stressed its entire campaign is outlined by the guidelines formulated by the Coalition for Better Ads.

When it comes to mobile devices, Google is being more stringent, blocking all the above - and all prestitial adverts - as well as flashing animated ads, full-screen scroll over affairs, and "dense" advertisements which take up more than 30% of the vertical height of the web page.

Exhausted of annoying online ads?

Google Chrome users will soon see fewer pop-up adverts.

So among the ads that Chrome would be targeting on the desktop from hence including pop-up ads, sticky ads that users don't have the option to do away with, and those that show a countdown timer and block the view for a particular period.

Of course, Google is simply putting in its own version of what many users have already installed by third parties.

The built-in ad blocker will be available from today.

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"Delivering a better user experience is an essential part of rebuilding the trust in online advertising", he stated.

"The Web is an ecosystem composed of consumers, content producers, hosting providers, advertisers, Web designers, and many others".

The discovery by Google is also significant because the ads do not appear to be from the same Kremlin-affiliated troll farm that bought ads on Facebook - a sign that the Russian effort to spread disinformation online may be a much broader problem than Silicon Valley companies have unearthed so far.

"As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing", wrote Bentzel. Safari, the default browser for the Apple iPhone, is a distant second at just under 15 percent, according to Statcounter.

More broadly, peeking behind-the-scenes, Google says it will evaluate a sample set of pages from any given site, looking for violations of the aforementioned Better Ads Standards, and awarding the site a "pass", "warn" or "fail" status.

Following multinational technology company, Google's announcement in June past year about a new feature that will remove "intrusive" ads, users can now finally say goodbye to these ads, reports The Verge.