Dan Lovinger, executive vice president of advertising sales for NBC Sports, said on a conference call Thursday that the network expects to take in $500 million in ad revenue on Super Bowl Sunday, about the same as last year's event.
US broadcaster NBC said on Thursday it expected to hit ad sales records for the Super Bowl and Olympic Winter Games, both of which it will air next month, showing that advertisers are hungry for live events that draw viewers on a real-time basis.
Live events that draw big numbers have become more valuable for advertisers who want their commercials to be seen on the day they air.
NBC will turn its cameras on National Anthem protesters during Super Bowl LII
Advertisers have not expressed any concern about ratings around the Super Bowl, Lovinger said. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen. Every game since 2010 has drawn at least 106 million viewers.
"Obviously, you can watch the game anywhere on any device there is".
The anthem protest conversation reached new heights following Donald Trump's comments and tweets demanding that teams remove any players who choose to kneel.
The NFL's anthem protest movement began in the preseason of 2016, when then-49ers quarterback Colin Kaepernick first sat, then knelt, in protest against police brutality. Comcast Corp.'s entertainment division is charging more than $5 million for a 30-second spot during the Super Bowl, in line with the past couple of years.
Super Bowl 52 (LII) is Sunday, Feb. 4, 2018 at U.S. Bank Stadium (home of the Minnesota Vikings) in Minneapolis, Minn.More news: Jets vs. Patriots NFL Week 17 Predictions Against the Spread 12/31/17
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