A look at Facebook's changes in what you see over the years

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Maybe, maybe not. But Facebook's goal is to make people happier using the site - not to expose them to opposing views.

"We can speculate that the concerns reflected in Zuckerberg's post may very well have been driving these declines", Pivotal's Brian Wieser wrote in a note.

"We can feel more connected and less lonely", he said, "and that correlates with long term measures of happiness and health".

'On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good'.

Shares of Facebook slid more than 5 percent to $177.31 in premarket trading Friday after the change was unveiled.

"This update is more about amplifying the things people value".

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people. People will likely spend less time on Facebook as a result, the company says.

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In coming days, Facebook users will see fewer posts from publishers, businesses and celebs they follow. He says that his new year resolution to "fix Facebook" might cost him user-time on Facebook but would entrust a more valuable role to this form of social media.

"It's in the same direction that Facebook has been pursuing for a while: offering a place for discussion among individuals, a community space, rather than being a news source", said Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation.

A Facebook vice president, John Hegeman, said advertising on the site would be unaffected. Months before the company went public in 2012, Facebook started featuring "sponsored story" ads in users' feeds, and it rolled out mobile advertising that same year.

Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people".

Facebook co-founder and chief Mark Zuckerberg has said that bringing people together and strengthening communities in the real world are priorities. "We won't know until we see what happens". In that vein, it's unclear for publishers how Facebook's rules on "meaningful" content will affect them. Zuckerberg already signaled this would happen late past year, when he said the company's planned investments in preventing abuse would hurt profitability.

The company has been criticized for algorithms that may have prioritized misleading news and misinformation in people's feeds, influencing the 2016 American presidential election as well as political discourse in many countries. "We are doing a ton of work to reduce the frequency of bad content on Facebook", Hegeman said.

The 1-year-old Dotface has 110,000 fans on its Facebook page, its primary channel for reaching viewers. We've seen people interact way more around live videos than regular ones. Now, it will give more weight to those that, for example, have lengthy comments or that have otherwise generated a lot of debate.

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