About her son Presley starring in the same ad, Crawford said: "We drove to work together, we shared a trailer, and just as a mom watching him perform, I was the proud stage mom standing by the monitor". In addition to recreating her original ad, the new spot will also include footage from Michael Jackson's famous Pepsi commercial.
Cindy Crawford is recreating her iconic 1992 Pepsi commercial for this year's Super Bowl. Cindy Crawford has teamed up with Pepsi once more for a Super Bowl commercial - 26 years after the original.
Pepsi today unveiled this year's global creative campaign, titled "Pepsi Generations" and a return of Crawford during the game.
Pepsi released a short teaser video for the new 30-second commercial set to air during the 2018 Super Bowl.
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Cindy Crawford is now 51, but looks as stunning as in the 90s.
In honor of Crawford's return, Pepsi will also be re-launching its retro design starting on January 29, as well as "Pepsi Stuff", the loyalty program that the company first introduced in 1996, which features coolers, bikes, t-shirts, and more, all emblazoned with the Pepsi logo.
Pepsi will also, once again, sponsor the halftime show, which this year features Justin Timberlake.
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", she said with a laugh. According to Pepsi, 2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives. The 18-year-old will appear in the newest Super Bowl Pepsi ad alongside the iconic model.
PepsiCo, on the other hand, reported sales for its North America beverage unit fell 3% to $5.3 billion during the third quarter, prompting the company to say it would move marketing dollars back to Pepsi and Mountain Dew.