Pantone dubs 'inventive and imaginative' Ultra Violet 2018's Color of the Year

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In a move that would have delighted Prince, the Pantone Color Institute has named ultra violet as Color of the Year for 2018.

On Thursday, Pantone announced the 2018 color of the year as shade 18-3838 Ultra Violet.

While the regal shade may be an optimistic nod to what lies ahead, pop culture is no stranger to the color.

Will mythical and spiritual Ultra Violet be the color that will take the world by storm in 2018?

Pantone called the color "dramatically provocative and thoughtful", and said it symbolizes moving forward with vision into a bright future.

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More than just a color, Pantone's Color of the Year seems to be making a cultural statement.

Pantone's 2018 color follows 2017's choice of "greenery", which the Pantone said at the time provided "the reassurance we yearn for amid a tumultuous social and political environment".

Murphy also said it will pair well with Pantone colors Lemon Zest, Monaco Blue, Hemlock and Poppy Red. The company cites music icons like Prince, David Bowie and Jimi Hendrix as proponents of this Ultra Violet color and the creative expression it represents. Each year, Pantone's consulting service identifies a hue that will lead global color trends in fashion, film, design, brand identity, art and other creative fields.

"Purple is one of the most dynamic shades in the color spectrum, and when styled correctly, can add an air of confidence and originality to a space", said Behr color expert Rob Hellander.

While you ponder on that, enjoy Pantone's collab with Refinery29 to show off how you can rock Ultra Violet in your routine.

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