Google blocks YouTube access from Amazon's streaming devices

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The move comes after Google failed to reach an agreement with Amazon to provide support for the latter's services on the electronics and cloud computing company's products and services. In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube website, and the company hopes to resolve the dispute as soon as possible.

The version of YouTube that is available on Amazon Fire TV is described by Amazon as a standard web view that takes its customers to the YouTube website direct, rather than a dedicated app. Amazon accused Google of blocking access to an open website. Users will be unable to access a service that Amazon's devices had promised to deliver, while Amazon's refusal to even allow third-parties to sell certain Google products via its site makes it harder to find them at their lowest price. Both have also been pushing their own video and music-streaming services as well as competing video-control platforms. In countries that support the app, integration with Apple TV app is also included with an access to Up Next syncing and show recommendations.

Amazon are gearing up for the launch of the Grand Tour series 2 tomorrow (8 December) and in positive news they announced announced yesterday that the Prime Video app is now available on Apple TV and Apple TV 4k.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV", the statement said.

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Decent app for streaming or downloading Amazon Prime Video content to your smartphone. Now, Apple TV app users can watch Amazon Prime video shows like "The Marvelous Mrs. Maisel", and movies such as "The Big Sick".

Amazon stopped retailing Google's Chromecast and Nexus Player products two years ago - alongside withdrawal of Apple's Apple TV product.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, VP of Amazon Prime Video.