Having added the "related searches" feature nearly a decade ago, Search today is able to do much more than it was originally catered towards.
Google on Tuesday announced new discovery efforts for its Search product, including expanded featured snippets, improved functionality of knowledge panels, and improved suggested content. They're algorithmic highlights of content from around the web, tailored to your searches. The last update we learned included ways to donate and more info on finance, changes on job search with salaries and location settings, wait times for restaurants, and search results based on location.
On top of that, Google has also improved the Knowledge Panels in Search to include related content. Starting this week, Knowledge Panels will begin to show content related to what you're searching for - if you dive into a Knowlege Panel for skiing, you'll see searches for related sports such as snowboarding. With Google Search, you can discover more interesting topics, as well as, new angles you may be interested in. And if Google Search notices that you've searched for two similar things back-to-back, you'll see suggestions for related topics at the top of the search results page.More news: Atlanta mayoral candidate demands recount after close loss
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For example, if a user searches "Neymar" followed by "Lionel Messi", Google Search will recognise they're searching for current soccer players, and will offer searches it says are "related to Neymar and Lionel Messi".
Google is continuing its push to make its services accessible for people with lower-end mobile devices or slow internet connections after it introduced Google Go, a data-friendly search app. Google started as an ambitious search engine and it has proven to be the best in the world. By tapping on these additional names, . you can continue your research on soccer stars all during the same search session, all from inside the Google Search results page.