McDonald's Szechuan sauce promotion event a blunder

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In response, the fast-food titan sent the Cartoon Network creator/voice actor an industrial-size bottle.

In fact, the site set up to ostensibly inform fans of which McDonald's franchises would have the sauce was actually a list of locations participating in an October 7 poster giveaway - users navigated a series of drop-down menus to see if their city hosted one.

Rachel Marie, a 23-year-old graphic designer from MI, woke up at 9 a.m. and headed to McDonald's with a friend to stand ninth in line for the limited edition sauce. Hopefully this time around, the fast food chain will be better prepared for the massive demand, and Rick & Morty's fans will be able to conduct themselves with a little more grace over a packet of promotional fast food dipping sauce.

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However, McDonald's failed to mention in any of their widespread promos that only 20 packets of the highly anticipated sauce would be available at the stores. Harmon went on to pick at the art of the Szechuan sauce promotion, implying that McDonald's also tried to imitate the show's art style, supposedly to rake in more fans of "Rick and Morty". Packets of the sauce also quickly popped up on eBay for some pretty insane prices.

Some fans have called for a boycott of McDonald's. And instead of being one-day-only and limited to select restaurants, we're bringing more - a lot more - so that any fan who's willing to do whatever it takes for Szechuan Sauce will only have to ask for it at a nearby McDonald's. And a third outlet's shift manager came to the drive-thru window to apologize profusely - clearly this wasn't her first "Rick and Morty"-related apology of the day". Rick draws upon a memory of going to a McDonald's drive-thru and ordering Chicken McNuggets with Szechuan sauce.

Fans' frenzy for the sauce mimics that of the multiverse-hopping, ethically challenged mad genius Rick Sanchez in the episode in question.